The Last Word on January 2018

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Why marketing technology is sucking the life out of the marketing profession ({grow})

How a Different From Name Can Hurt Your Engagement (Return Path)

Ten Tips for Giving More Effective Creative Feedback (The Optimization Shop)

Why Microsoft Email Spam Reports Are Increasing (SendGrid)

The Future of email marketing – 2018 edition (EmailMonday)

Pictureless perfect: how to build emails which look good when images are blocked (Display Block)

Email showdown: Verizon vs. AT&T vs. T-Mobile (Emma)

Microsoft using the List-Unsubscribe header (Word to the Wise)

Insightful & entertaining tweets

Noteworthy subject lines

Anthropolie, 1/1 — Bonne année!
REI, 1/2 — What’s Your But?
FansEdge, 1/3 — Burn Off The Holiday Meals With New Workout Apparel!
Threadless, 1/1 — Get $15 New Year’s resolution designs!
katespade, 1/1 — i resolve to…celebrate every day.
Crutchfield, 1/1 — 18 cool products for 2018
Pier 1 Imports, 1/2 — Only the best under $20.18
J.Crew, 1/3 — 11 cozy new arrivals for 2018 (aka the Year of the Chill)
FansEdge, 1/5 — BURR! Break Out The Heavy Stuff!
REI, 1/18 — A Better Grip on Ice
Feeding America, 1/5 — East Coast families are blanketed in snow and ice. Help Now.
AutoAnything, 1/5 — Weather Alert = Sales Alert | Winter Essentials on Sale
Ninety Nine Restaurants, 1/5 — Chad, We’ve Got a Snow Day Special for You
Jetsetter, 1/5 — 10 Best Beaches to Visit in January
The North Face, 1/3 — Build your ultimate kit for the slopes…
Neiman Marcus, 1/11 — Pre-order spring looks now
Neiman Marcus, 1/18 — What to wear on Valentine’s Day
Victoria’s Secret, 1/28 — V-Day? More like ME-Day…
Crate and Barrel, 1/18 — 10 of our most popular sofas, now in XL.
Carnival Cruise Line, 1/24 — Get your grub on with this FREE recipe (video inside)
Sony Electronics, 1/5 — You Don’t Want to Miss CES This Year | Big News from Sony
Gander Outdoors, 1/10 — Shop the new
Make-A-Wish, 1/10 — Introducing the Make-A-Wish podcast – Listen now
Uncommon Goods, 1/20 — Strong Women Keep Marching
AutoAnything, 1/18 — If They Ask…“It Was on Sale”
Uncommon Goods, 1/8 — The most adorable email you’ll get all day
katespade, 1/10 — this bag will have you floating into the new year like…

New posts on

Webinar Recording + Q&A: 2018 Email Marketing Kickoff

2018’s Biggest Email Marketing Challenges

6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers

2018’s Top Email Design Trends

The Last Word on December 2017

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