6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence.
Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it.
With those goals in mind, here are six manipulative email tactics that have no place in modern, subscriber-centric email marketing programs:
- Using passive-aggressive email signup and opt-out language
- Requiring all customers to receive marketing emails
- Hiding behind people’s names to obscure your brand
- Using misleading, vague, and overly clever subject lines
- Trying to trick Gmail and other inboxes into re-tabbing your emails
- Hiding unsubscribe links
For all the details on each of those…