The Last Word on December 2015

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

New EU privacy rule could cost U.S. firms billions (USA Today)

16 Predictions for Email in 2016 (SparkPost)

Here is what 9 experts see for the future of email marketing and marketing automation (Email Vendor Selection)

The Future of Marketing 2016: New Roles, and Trends (Salesforce)

Email: Everyone’s Doing It (Direct Marketing News)

The seven deadly sins of holiday email marketing (Econsultancy)

Insightful & entertaining tweets

@M_J_Robbins: New @altomail now supports responsive email and <style> block. You can also target it with *[class^=aolmail_].class{}

@brent_walter: ‘Tis the season for “Tis the season” subject lines… And taking liberties spelling ’tis. #emailmarketing

@krudz: I’m not sure if Desktop Zero is a thing or not, but I’ve achieved it nonetheless.

@ryanpphelan: #emailmarketing Rule #3,976,382 – Unless you know my gender, don’t assume I am one or the other

@NickBeim: The changing face of economic power: tech companies now represent 5 of global top 10 by mkt cap, up from 1 in 2005

Noteworthy subject lines

Neiman Marcus, 12/3 — More than 100 Insta-worthy gifts for selfie experts and Pinterest fanatics!
Subway Restaurants, 12/3 — Sign up for texts. Get a FREE 6″. Yep. That Easy.
Anthropologie, 12/12 — Join ANTHRO & enjoy 25% OFF, 49 hrs only.
Walmart, 12/12 — Hurry, our best offer ever – open a Walmart Credit Card today
Petco, 12/3 — Santa Claus is coming to Petco… for a photo with your pet!, 12/2 — Cyber Week + Hundreds of Doorbusters = BIG TIME SAVINGS, 12/2 — More Cyber Week Sales … see inside., 12/2 — Cyber Week = 50% OFF retail prices or more!
Saks Fifth Avenue, 12/3 — Cyber Week Continues: Outerwear up to 40% OFF., 12/7 — Final hours for 15% OFF your order! Cyber Monday 2 ends tonight.
HP, 12/13 — Green Monday sale starts now!
Barneys New York, 12/6 — Have the Happiest Hanukkah!
Brooks Brothers, 12/6 — Happy Hanukkah
Gilt, 12/6 — Happy Hanukkah! Plus, Gifts for Him, Re-Boot, Zanerobe and More Start Today at 9pm ET, 12/7 — Tick. Tock. Your Work Can Wait…
Uncommon Goods, 12/7 — Gifts For Your Babysitter, In-Laws, and Every Hostess in Between
Brooks Brothers, 12/7 — Gifts for wanderlust-ers.
ModCloth, 12/12 — 10 gifts they’ll never see coming.
Lowe’s, 12/10 — NEW Lowe’s Giftables are Here
ToysRUs, 12/9 — You’re Going to Need a Bigger Bow!
Lands’ End, 12/9 — As you wish! Up to 50% off everything today only, get her gifts now.
ThinkGeek, 12/6 — This is not a trap: 20-50% off ALL Star Wars ends tonight!
ThinkGeek, 12/9 — ThinkGeek’s FREE shipping tauntaun is BACK!
ToysRUs, 12/17 — These *Are* the Toys You’re Looking For! Buy 1 Get 1 40% OFF ALL Minecraft Figures
Discovery Channel Store, 12/18 — Top 10 Star Wars ™ Gifts! Order Now To Get in Time for the Holiday
Hasbro, 12/18 — We have Star Wars toys! Get them now while they last.
Target, 12/18 — New Star Wars is in theaters today! Celebrate with a sale.
Sears, 12/18 — The Star Wars Flash Sale starts…NOW!
Karmaloop, 12/18 — Gifts From The Dark Side! And, There’s Still Time… Shop Quick Ship!
Brooks Brothers, 12/17 — 8 days to go. We’re here to help.
Overstock, 12/17 — THERE’S STILL TIME! Look for the Icon to Get It by Christmas!
ThinkGeek, 12/18 — We’ve got last minute gift ideas + final shipping countdown!
Costco Wholesale, 12/18 — Gift Baskets & More – Order these items by 11:59 PM PST on 12/19 to receive on or before 12/24!, 12/10 — Our Best for YOUR Guests!
Kohler, 12/13 — Ho Ho Home. Update Your Home For the Holidays
Horchow, 12/18 — Fast food: Order your Christmas dinner here & now! Time is running out!
Nike, 12/25 — Use Your Gift Card: Shop the Season’s Best
Victoria’s Secret, 12/25 — Merry Christmas! Psst… E-Gift Cards still available!
Home Depot, 12/25 — Forget a Gift? eGift Cards Have You Covered
Walgreens, 12/25 — Merry Christmas – we’re here for you. Most stores open 8am-10pm
Zulily, 12/256 — That moment when Christmas is over
FansEdge, 12/26 — 25-70% Off Clearance = Gifting Yourself What You Really Wanted
Lands’ End, 12/26 — Get what you really wanted in our Great Winter Sale!
Drs. Foster & Smith, 12/26 — Did Santa Paws Missing Something?
Uncommon Goods, 12/26 — S.A.L.E. (Santa Always Loves Extensions)
Feeding America, 12/26 — 2015 Is Ending. But Hunger Isn’t.
Lululemon, 12/17 — she’d love to get into our pants, 12/2 — The #1 Wine of 2015 is…, 12/9 — Introducing Pantone’s Color Of The Year
Jetsetter, 12/9 — Why Your Passport Could Be Denied in 2016…

New posts on

7 Email Marketing Predictions for 2016

Happy Holidays from My Family to Yours!

10 Email Marketing Top 10 Lists for 2015

The Future of Email Coding Standards Is Stratified

2015 Top 10 Email Marketing Stats

My Top 5 Favorite Apology Emails

The Last Word on November 2015

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