The Last Word on August 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost)
Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek)
Most Consumers Will Not Shop In Stores This Black Friday (MediaPost)
10 Incredible Women of Email (that you may not have heard about yet) (Knak)
Insightful & entertaining tweets
SMTP will be 40 years old in 2022! It’s time to start planning a big world party, right? #emailgeeks
— Jonathan Loriaux (@jloriaux) August 27, 2020
… but I’d trade them all for an email list.
— davegerhardt (@davegerhardt) August 2, 2020
Spun up a bunch of new spamtraps over the weekend and I’m getting a 10% increase in trap traffic benefit. In just a single day (so far). Amazed.
— Al Iverson’s Spam Resource (@spamresource) August 10, 2020
False scarcity is lame. pic.twitter.com/x6xeHi9k98
— Kurt Elster 🛒 (@kurtinc) August 6, 2020
Noteworthy subject lines
Big Lots, 8/6 – Your Halloween Headquarters!
Office Depot, 8/8 – Back to school: Changing the way that we learn
Michaels, 8/6 – Get what you need for school—no matter where you learn.
Michaels, 8/2 – Aced it: Deals and DIYs to get you ready for any teaching environment
Target, 8/6 – Deals on school supplies 🖍️
Uncommon Goods, 8/16 – Grill it. Shake it. Chill it. Make it the best Labor Day ever.
Neiman Marcus, 8/31 – Match your mask to your dress
MoMA Design Store, 8/18 – New! Masks & Face Coverings
Petco, 8/29 – Easy ways to thank your ‘quaran-team’ buddy 🐶
Crate and Barrel, 8/22 – BYOB: Be your own barista.
Express, 8/29 – Staycation inspiration + FREE shipping and 50% off 3+ items
Banana Republic, 8/6 – RSVP: Backyard Bash
Williams Sonoma, 8/2 – How to set your summer table
Zales, 8/18 — 🚗 Second Stop on Our Summer Virtual Road Trip: Charleston!
Michael, 8/18 – Looking for a new DIY? 👀 Join the resin obsession!
The Home Depot, 8/14 – Design Your Garage Door with Clopay®
DICK’S Sporting Goods, 8/14 – Deals to Help You Stay Active 🎣 👟 ⛳
Bass Pro Shops, 8/14 – We’ve got everything you need for a great hunting season!
Eddie Bauer, 8/8 — 🏕️ Tonight’s The Night! Let’s Sleep Under The Stars
ModCloth, 8/26 – Did someone say FREE dresses!?
Everlane, 8/26 – “Comfort level = 100.”
Bonobos, 8/20 – New(!) & On Sale(!!): 30% Off New Fall Arrivals(!!!)
Victoria’s Secret, 8/6 – Own your confidence in our #1 bra collection
Crate and Barrel, 8/8 — $1000 for your thoughts.
Quiksilver, 8/16 – Plastic bottles look good on you
Moosejaw, 8/26 – Check out who inspires us: The Blackalachian
Eddie Bauer, 8/22 – ENDS TOMORROW! Get 40% Off When You Sign Up For Rewards Via Text
Trailer Life Magazine, 8/22 – Vote Now! 2020 Readers’ Choice Awards
West Elm, 8/30 – End tomorrow! Win a 6-month HBO Max subscription *AND* $500 from us
New posts on EmailMarketingRules.com
On-Demand Webinar: The Email Subscriber Lifecycle
On-Demand Webinar: The Hierarchy of Subscriber Needs
EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White
On-Demand Webinar: The Questions to Ask Instead about Email Marketing ROI
On-Demand Webinar: Keep Optimizing Email Marketing Webinar
On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season