EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

EmailTalk Podcast episode with Chad White

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share:

  • Two truths and lie about my book-writing career
  • My email origin story of how I fell into the email marketing industry
  • How email behaviors have changed during the pandemic, including changes in open patterns, email volume, email engagement, and unsubscribe rates
  • How the pandemic has affected companies quite differently
  • How the recovery coming out of the pandemic will be much more chaotic and individualistic compared to the fairly universal experience in mid-March
  • Tips on how the mid-March COVID announcements could have been better
  • Thoughts on how device usage now might affect your email design
  • Tips on how to handle a lot of new consumer behaviors, such as first-time online buyers and curbside pickup
  • How out-of-stocks are driving consumers to try new brands and new retailers, and how retailers should react
  • My philosophy on what marketing’s key goal is
  • How analytics can power your empathy
  • The one thing about I would change about email marketing

To listen to our entire conversion…

>> Visit the EmailTalk.FM website

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