Switching ESPs: What You Should Expect
More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. And more than 16% of brands told Litmus that changing ESPs was a top email marketing priority for 2018.
If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved.
To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice.