Stitching Together Email Identities Becomes More Vital after New Gmail Feature

Google is rolling out a new feature allowing users to add up to three additional Gmail addresses to their Google account while keeping access to their existing data and services. For marketers, the change puts even more emphasis on the ability to connect activity across multiple email addresses to a single customer, but doesn’t pose any deliverability risks.

The new Gmail feature will appeal most to long-time Google account holders, who are the most likely to have changed their name or to want to better align their Gmail address with who they are now. This is a change from the past, when users could create a new Gmail address but couldn’t connect that with an older account and would have to log into each account separately.

Previously, Gmail users could create email aliases that would forward any emails received to the user’s Gmail account. What’s different is this new feature allows you to turn your existing Gmail address into an alias that’s tied to a new Gmail address. It also allows you to check emails received by any of these Gmail addresses in a single unified inbox.

>> Read the entire post in the Zeta Global Resource Center