September Review & October Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends.
For September, we predicted that major retailers would send their active subscribers 18 promotional emails. That prediction was very close to the actual, as our panel of more than 100 retailers sent their subscribers 17.7 emails on average last month.
In October, we’re expecting retailers to again send their active subscribers around 19 promotional emails each. The amount of holiday messaging will rise, reaching a moderate level before ramping up significantly during November.