Once Again, I Double-Dog Dare You!
In 2008 and 2010 I double-dog dared marketers to experiment with some little-used, out-of-the-box, perhaps even weird tactics. Some of those tactics are not so uncommon anymore while others are just as rare as they ever were.
Since it’s been more than three years and email marketing is all about experimentation, I think we need some fresh dares. So here we go. I dare you—no, I double-dog dare you!—to… Read my entire Email Insider column >>