October Review & November Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends.
For October, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction was extremely close to the actual, as our panel of more than 100 major retailers sent their subscribers 18.9 emails on average last month.
In November, we’re expecting retailers to send their active subscribers around 22 promotional emails each. The amount of holiday messaging has already accelerated very noticeably in the early days of this month and by the week of Black Friday it will be dominant.