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Chad S. White

Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.

Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing

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Topics

Industry Perspective

The Law

Transactional Emails

Permission

Email Metrics & Program Success

Deliverability & Sender Reputation

List Building & Profiling

Welcome Emails & Onboarding

Subject Lines & Envelope Content

Email Design & Body Content

Seasonality

Targeting & Automation

Inactivity Management

Landing Pages

Omnichannel Orchestration

Loyalty Programs

Workflows & Quality Assurance

Content Planning

Email Service Providers

Corrections & Apology Emails

Unsubscribe Process

Testing & Optimization

The Last Word

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