Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our latest Email Deliverability Quarterly.

In this post, Clea Moore and Brian Sullivan explain how the following news and events will impact marketers’ email deliverability:

• Recent Gmail Spam Filter Changes
• SparkPost Acquiring eDataSource
• DigiCert Issues 1st Verified Mark Certificate, Giving Boost to BIMI
• COPRA Bill Introduced in US Senate

For the full discussion of each of these issues…

>> Read the full post on Oracle’s Modern Marketing Blog