The Last Word on October 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
The Future of the Mall (ClickZ)
Building for a more productive inbox with AMP (Google Developers Blog)
What I learned by ignoring 24 SaaS Email onboarding campaigns (Ezra Sandzer-Bell)
Online Merchants Gain an Extra $107 Billion in 2020 Thanks to Pandemic (Digital Commerce 360)
How Nars used customer quizzes to adjust its global marketing (Glossy)
2020 Amazon Prime Day Email Recap (SparkPost)
Insightful & entertaining tweets
My marketing lead just asked someone to add an *unchecked checkbox* to the opt-in form for an upcoming webinar. I’m beaming with pride! 💌#emailgeeks #emailmarketing #nospam
— Lauren Meyer (@lauren_kickbox) October 8, 2020
I can’t believe I have to say this but… connecting on LinkedIn is not permission to add me to your email list.
:steps off stage:
— Val Geisler 🖤🏳️🌈💌 (@lovevalgeisler) October 28, 2020
Did I ever tell you about the time I went into Black Friday completely unprepared, had no plan, threw together my copy last minute, recycled old graphics, and everything was a huge success?
No? That’s because that’s never happened. To anyone. #emailmarketing #BlackFriday
— Jon Fox (@JonFoxDigital) October 27, 2020
Noteworthy subject lines
Dollar General, 10/15 – Do all the holidays at once.
Uncommon Goods, 10/12 – Too early to holiday shop? Not this year.
Sears, 10/24 – Wait … Holiday planning ALREADY?
Lowe’s Home Improvement, 10/8 – Welcome the holiday season in style.
Hobby Lobby, 10/2 – 40% Off Christmas 🎄
Hobby Lobby, 10/29 – 50% Off Christmas 🎄
Michaels, 10/8 – Creative Pros: Get ready for the holidays with MichaelsPro Packs.
Office Depot, 10/31 – November 28th is Small Business Day – are you ready?
Bed Bath & Beyond, 10/7 – 25% off everything you need a welcoming holiday table 🦃🍽️ Plus, score more with a 20% coupon.
Crate and Barrel, 10/22 – Holiday guest room redo
Big Lots, 10/1 – 🍁 Savor the flavors of fall 🥧
Williams Sonoma, 10/25 – Introducing your perfect roaster guide (thank us later!)
The Home Depot, 10/1 – Bring the Scares to Your Doorstep 👻
West Elm, 10/3 – Make Halloween frightfully festive with our FREE Design Crew 🎃
Michaels, 10/15 – Ding Dong! Create a scare package they’ll never forget.
Dollar General, 10/13 – 4 Halloween activities the whole fam can enjoy.
ModCloth, 10/16 – You have a vote. Use it.
Everlane, 10/22 – Beyond The Vote
REI, 10/1 – The World Keeps Changing. We Still #OptOutside.
Applebee’s, 10/7 – 🍹 Mucho Cocktails To Go Now Available! 🍹
Williams Sonoma, 10/10 – Drinks before dinner? Don’t mind if we do.
Nordstrom, 10/26 – Instant Outfit: work from home
Lane Bryant, 10/24 – The perfect athleisure outfit for $49.
Sephora Insider, 10/8 – Now you can reserve online and pick up in store 🎊
Petco, 10/1 – 10% off Curbside pickup!
Belk, 10/13 – $7.99 sheets + extra 15% off with curbside pickup
Burlington, 10/16 – The news you’ve been waiting for: Layaway is back!
Foot Locker, 10/29 – Buy Now. Pay Later! Use Klarna on purchases today.
Belk, 10/2 – $100 e-gift card for $80 starts today!
Eddie Bauer, 10/3 – Get A $5 Reward! Join Our Text Message Family Now
Express, 10/1 – First month is FREE! Rent your fall wardrobe on us
Target, 10/22 – Garden-less greens: a fresh look without the fuss 🌿
Gap VIP, 10/25 – Our upcycled vest does it better
Office Depot, 10/26 – Introducing the Shaquille O’Neal™ Executive Seating Collection
IKEA, 10/29 – Chad, remember to change your clocks!
DICK’S Sporting Goods, 10/11 – Clear a Space for Title 17! 🏆 Shop Los Angeles Lakers Gear
Saks Fifth Avenue, 10/10 – #NationalHandbagDay picks, approved by @tinkerbellethedog
Gap, 10/8 – @everyone: your DOUBLE DEAL just arrived!
Zales, 10/12 – #LOVE Is Always Trending & So Is SAVING!
West Elm, 10/29 – Home Tour! This GLAM apartment all started on Instagram…
Saks Fifth Avenue, 10/16 – We like your style: our most favorited pieces of the month
Petco, 10/8 – OUT with shock collars. IN with positive dog training.
REI, 10/17 – We Think “Hiking” Has a Loose Definition
Big Lots, 10/7 – We’re BIG on kids’ mental health
ModCloth, 10/10 – Let’s honor World Mental Health Day!
New posts on EmailMarketingRules.com
Inboxroad: How to Build a Strong Email Program in the Years Ahead
Do I Need to Send an Apology Email Because of This?
On the Fly: Get a Jump Start on Your Holiday Campaigns
Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant
How to Improve All 5 Steps of a Curbside Pickup
Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist
Email Deliverability Quarterly: Gmail Launches BIMI Pilot, DigiCert-Valimail Partnership, and More
ZeroBounce: Focus on Managing Subscribers, Not Campaigns
The Last Word on September 2020