Email Marketing RulesEmail Marketing Holiday Calendar 2013: August Preview & July Review
Every month I’ll be previewing holiday email marketing activity for the current month, as well as reviewing last month’s, as laid out in our 2013 Email Marketing Holiday Calendar. >> Read the August preview & July review on the ExactTarget Blog
Infographic: 2013 Email Marketing Holiday Calendar
Christmas Day is just a little over five months away!!! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email campaign strategy. Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
