The Last Word on January 2015

The Last WordA roundup of email marketing articles, posts, tweets, and examples you might have missed last month…

Must-read articles, posts & whitepapers

The Care and Keeping of Your Email Marketing Manager (Email Snarketing)

The State of Split Testing (Howling Mad)

Professional Email Design (Jason Rodriguez)

53% of Emails Opened on Mobile; Outlook Opens Decrease 33% (Litmus)

Winning Ways: Interview with Email Marketer of the Year Alessandra Souers on Essential Email Marketing Tools (DMA)

Insightful & entertaining tweets

@TimRoman: Dig the bubble-mini-preference-center email subscription box on

@alphacolin: 2015 prediction: 73 subscribers will be seriously injured in an “email blast” causing marketers everywhere to rethink their strategies.

@jcohen808: You’ve already heard of #LUMAscapes, but check out the first ever EMAIL MARKETINGscape >>

@scott_riley: The best thing I’ve read on Twitter this week is that someone thought that someone thought Ariana Grande was a font.

@cafelido: “I hear CMOs still mention the word ‘cost’ instead of ‘investment.'” @lvojvodich at CMO panel at #dld15

@jvanrijn: Tips for crafting the perfect subjectline. ; ) via @iamelliot #emailmarketing #fun

@samfbiddle: Uber is the only service that has to regularly send you email warnings about using it

Great additions to the Swipe File pinboards

Pizza Hut email with great mobile-aware design >> View the pin

Airbnb encourages subscribers to send thanks to hosts >> View the pin

Marriott’s annual activity summary email >> View the pin

Pizza Express gives us more defensive design magic >> View the pin

Noteworthy subject lines

NFLshop, 1/26 — Our Patriots Top Sellers for Super Bowl XLIX
NFLshop, 1/18 — The Patriots Are the 2014 AFC Champions! Get the Official Gear!
ThinkGeek, 1/20 — Press ↑↑↓↓← → ← → B A start for $10 off!
Baby Gap, 1/21 — tot picks ——————–>
Zulily, 1/14 — >>–♥–> Get ready for V-day! Plus, Hanna Andersson, Motherhood Maternity & A Pea in the Pod, Matisse & Coconuts, Kids’ educational materials and more
ThinkGeek, 1/23 — ThinkGeek never goes against a Sicilian when death is on the line!
MAC Cosmetics, 1/26 — M∙A∙C Chinese New Year Gift Card – Celebrate the Tradition of Giving. Plus Free Shipping
The Container Store, 1/14 — Happy National Organize Your Home Day – from the experts!
ModCloth, 1/30 — Flattering swimsuit = total beach confidence.
American Apparel, 1/19 — #POPQUIZ Student Event. 20% Off Everything!
MoMA Store, 1/12 — Ends Today! Save an Extra 50% Off Holiday Cards!
Barneys New York, 1/24 — Polar Vortex-Proof Outerwear, “Un-Makeup,” and More from The Window, 1/11 — They’re Here! The Top 5 Interior Design Trends of 2015 (check ’em out!)
Anthropologie, 1/12 — What if Anthropologie had a registry? (We do!)
Pier 1 Imports, 1/7 — Your pin piqued our Pinterest.
Petco, 1/9 — Are you shipping me? All orders SHIP FREE TODAY!
SkyMall, 1/3 — Need Help with That Resolution?, 1/3 — Your goals are waiting for you to put your shoes on
Horchow, 1/1 — 1st day of 2015 = LAST DAY for 20%/15% Event + FREE shipping
ModCloth, 1/1 — Goodbye 2014, hello 2015!

New posts on

100 Inspiring Subject Lines: 2006 to 2014

9 Experts Weigh in on Email Metrics that Matter

The New Litmus Test for a Great Email Marketing Program

How 4 Social Media Predictions Impact Email Marketers

13 Charts from “Email Marketing Rules”

December Review & January Preview for the 2014 Email Marketing Holiday Calendar

The Last Word on December 2014

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