100 Inspiring Subject Lines: 2006 to 2014

The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place.

Whether you’re newsjacking, promoting a non-sales message, tapping into the voice of your customers, or just conveying your brand’s attitude, creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.

To spark some ideas, here are our picks for 100 of the most inspiring subject lines to land in inboxes during the 9 years since 2006, plus highlights of notable trends and events through the years that have affected email subject lines.

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