Email Marketing RulesGmail’s Email ‘Upgrades’ Are Actually a Step Backward
Just like the saying, “When all you have is a hammer, everything looks like a nail,” when you’re the biggest online advertising company in the world, everything starts to look like an ad. This thinking appears to be behind more and more of Google’s recent changes at Gmail.
Let’s examine three programs, starting with an older one that’s undergone big changes and ending with a brand new program.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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