Find Your Marketing Inspiration in the Swipe File
A “swipe file” is a collection of tested and proven marketing communications that you keep to inspire and inform your future messaging. We love this concept so much that we’ve created a series of Pinterest boards where we’re pinning marketing campaigns that inspire us.
Today we unveiled the Email Swipe File, where you’ll find inspiring examples of email design and messaging—including full emails, series of emails, emails and their landing pages, preference centers, and even small email elements like headers, footers and secondary message banners. The Email Swipe File is home to outstanding examples dating all the way back to 2006 and we’ll be updating it every week with new examples, so please follow the board to stay up to date.
And we’ll be launching more Swipe File boards in the weeks to come, so keep a close eye on the ExactTarget Pinterest page for more marketing inspiration.