Dyspatch: Modular Email Design – A System Built for Speed and Scale
Modular email design is on the rise. In this post by Terri Reid of Dyspatch, she talks about what modular email design is, what its benefits are, what it looks like in action, and much more.
Here at Oracle Marketing Consulting, we’re big fans of modular email architecture, so I was happy to contribute some of our learnings. For instance, our clients who implement it reduce email production time by 25% to 40%. That’s a huge time-saving. But that additional speed has been a real competitive advantage during the pandemic when business disruptions seem routine, consumer attitudes have been changing quickly, and marketing teams have become extra lean.
But as powerful as modular email design is right now, it will be even more so in the future because it will enable personalization at incredible scale. As I say in the post, “By having modular templates, marketers will be ready for a future where AI increasingly makes decisions about which content modules an individual subscriber will receive, as well as the content in them.”
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