The AI Standing Between You and Your Subscribers

The rate of change among inbox providers has never been faster or more impactful. That creates lots of challenges for marketers, particular for publishers. I join Chris Miquel, the host of the Audience Bridge Insights podcast, to talk about all of the biggest changes, as well as some that are less threatening than you might think.

During the 63-minute show, we talk about:

1:53 – Whether this is the most disruptive time in the history of inbox providers
4:05 – The need to serve both mobile and desktop users
5:44 – Where brands are still failing with mobile email experiences
8:18 – Who got hurt and who benefitted from the new inbox provider deliverability requirements
12:24 – The two kinds of AI summaries
16:05 – The recent change in Yahoo Mail’s AI summaries
17:00 – The second kind of AI summary
19:45 – How can email marketers influence AI summaries
20:56 – The email copy that creates the biggest risks around AI summaries
21:46 – “The unfair engagement loop”
26:00 – The likelihood of AI summaries being regulated in some way
31:30 – How I hope AI summaries will play out
33:22 – Whether inbox providers would ever automatically unsubscribe their users from emails
34:33 – How marketers should adapt their subject line writing strategies
36:50 – Are open rates dead?
37:26 – The new CNIL regulations in France that now govern open pixel tracking data
39:24 – The unintended benefit of Apple’s auto opens
42:16 – The dangers of a potential Newsletters tab
48:28 – Whether deliverability guidance hurts high-frequency senders
55:40 – How do AI summaries handle advertising and sponsored content
58:08 – In 5 years, will our emails just be negotiating for AI filters for attention?

Listen wherever you get your podcasts or …

>> Watch on YouTube