Email Marketing RulesIs Email the Best Path to AI Commerce Dominance?
The majority of consumers used AI to help them make gift-buying decisions this past holiday season, according to a Zeta Global survey. But that doesn’t mean the experience was smooth. Most consumers had to enter lots of guidance about the gift recipient and preferred brands, typically over several prompts, before they got recommendations that were on target.
For AI commerce to truly take off, that barrier has to be broken down. And it has to be broken down with data about our friends and family members, but perhaps most importantly by data about what we’ve purchased. Preferably, lots of data about what we’ve purchased. Oh, plus data about deals. Preferably, including data about deals that are just for us, as well as loyalty program offers and redemption opportunities for us.
Now, where would future AI commerce leaders find this information?
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
