Email Blacklists: How to Get Off One, and Stay Off Them
Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.
For those reasons, it’s important to routinely check if your brand is on any email blacklists and, if it is, to take the necessary steps to get removed and then to make changes so it’s less likely to end up on an email blacklist again.
In this post, email deliverability experts Clea Moore and Kent McGovern and I explain…
- What email blacklists are, including the two different kinds and a list of major blacklist operators
- How to determine if you’re on one or more email blacklists, including a list of paid and free tools
- How to get your brand removed from a blacklist
- How to avoid getting blacklisted, including recommended and highly recommended action items
To get all the details on each of these topics…