4 Keys to Improving the Subscriber Journey with Progressive Profiling

View all of Chad's MediaPost columnsSubscribers change over time. Their interests change. Their needs change. Their goals change. And change can be very dramatic from one year to another and one season to another. So even if your email program has a wonderful onboarding program where you learn about each subscriber’s preferences, it’s just not enough.

Analyzing subscriber behavior can give you valuable insights into their current needs and wants, but you should also regularly be doing progressive profiling—that is, directly asking subscribers questions about their interests and preferences so you can better serve them.

When developing or refining your progressive profiling email program, here are four elements to…

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