The Last Word on April 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review)
2020 Small Business Email Marketing Statistics (AWeber)
How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights)
Leaked screenshots show new Inbox tabs for Outlook on the web (Neowin)
Insightful & entertaining tweets
Talk about amazing customer-centric messaging from @WholeFoods! Why? It answers the questions we have before we even ask:
– how are we gonna brunch?
– how to deal with a cooking rut?
– what exactly are we doing with all the leftover Easter ham???https://t.co/XndcxS90hM
— Val Geisler 💌 (@lovevalgeisler) April 6, 2020
“We bought this bankrupt company’s list.”
That list couldn’t even keep the first company in business.
— Mickey Chandler (@mickc_pro) April 13, 2020
I cannot state enough how much I love this: https://t.co/ibz8xWx6lX#EmailGeeks
— Catherine Mears (@catmears) April 6, 2020
Name a worse trend in cold email outreach than the fake “Hey FNAME! Lol kidding! :)”
— Val Geisler 💌 (@lovevalgeisler) April 15, 2020
.@NYTParenting Giving us the subject lines we all need right now. (Can I borrow someone’s car?) pic.twitter.com/8xFdFMtgjM
— Kristin Social Distancing Bond (@EmailSnarketing) April 8, 2020
Noteworthy subject lines
Everlane, 4/22 – An Earth Day To Remember
Eddie Bauer, 4/22 – You + American Forests = 8+ Million Trees Planted!
Patagonia, 4/22 – Every day is Earth Day
Banana Republic, 4/22 – Our love letter to nature
Uncommon Goods, 4/22 – Dear Mother Earth: Thank you for hosting us all these years.
MoMA Design Store, 4/29 – Gifts for Mom & Mother Figures
Macy’s, 4/22 – Mother’s Day gifts for every budget
Bass Pro Shops, 4/19 – LAST DAY: stretch your payments!
UncommonGoods, 4/29 – Florence Nightingale was born May 12. Who do you celebrate in May?
Staples, 4/7 – She turned her minivan into a mini photo studio.
Williams Sonoma, 4/28 – We miss dinner parties too. How to host one digitally.
Williams Sonoma, 4/25 – No flour? No problem. Here’s what to bake instead.
Olive Garden, 4/7 – Get a $1 Kids Meal ToGo.
Office Depot, 4/22 – Customize your home office and eliminate the clutter
Crate and Barrel, 4/7 – WFH 2.0: Save on top home office & storage
MoMA Design Store, 4/22 – What Our Staff Is Using at Home
Walgreens, 4/22 – Staying home doesn’t mean sacrificing self-care. Shop our DIY spa day essentials today.
Neiman Marcus, 4/4 – Your at-home spa awaits! Hours left for $50-$100 off beauty
Walmart, 4/19 – Ways to stay entertained at home
Saks Fifth Avenue, 4/22 – Everything you need to make things more homey
Lowe’s Home Improvement, 4/20 – Help keep your home safe and secure.
Nordstrom, 4/29 – All about that at-home life
Everlane, 4/29 – It’s All About Sweatshirts Right Now
VS Pink, 4/24 – Sport looks for your home workouts: in your fave neutrals!
Belk, 4/19 – Workout from home: 40% off Under Armour
Wegmans, 4/26 – Try These Ideas for Family Fun at Home
Michaels, 4/20 – Hey, parents: Check out these fun and creative projects for your kiddos.
Dollar General, 4/28 – Backyard activities starting at $1.
Big Lots, 4/26 – Essentials for family-fabulous back yard
West Elm, 4/26 – Up to 60% off! Step into your new dream backyard…
Sears, 4/19 – Together, we’ll build your outdoor oasis
Banana Republic, 4/29 – Introducing our Summer Collection ☀️
ModCloth, 4/20 – “Love this swimsuit! She looks amazing.”
REI, 4/27 – Final Day to Save During Our Inside/Outside Sale
Gap, 4/12 – Virtually best dressed
Banana Republic, 4/12 – Dress up to lift your spirits up
Walmart, 4/24 – Add some “feel good” to your Friday 🌤️
Omaha Steaks, 4/6 – Help someone be prepared.
Walmart, 4/27 – Together, we can help fight hunger in the U.S.
Omaha Steaks, 4/17 – Help American families. Donate with your order.
Petco, 4/29 – Adopt, Foster, Donate to Save Pet Lives!
New posts on EmailMarketingRules.com
Email Behavior Changes in the Age of Coronavirus
6 Reasons Why Being in Gmail’s Promotions Tab Is Actually a Good Thing
Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More
Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption