Holiday Marketing Predictions: What to Expect This Year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones.

Our predictions this year revolve around…

• How marketers will adjust to the shorter holiday calendar
• The increase in competition in the inbox
• How marketers will close the deal with last-minute shoppers
• The quiet holiday debut that AMP for Email is likely to have
• The rise of send-time optimization
• How marketers will adapt to heightened privacy concerns this holiday season
• How brands will carry their holiday momentum into the New Year

For a full discussion of each holiday marketing prediction…

>> Read the entire post on Oracle’s Modern Marketing Blog