Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

Keep Optimizing Podcast - Chad White

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing.

During the 51-minute episode, we discuss a wide range of issues, including:

  • How I got my start in email marketing
  • Why email marketing is a good long-term career, and how it teaches you the skills you need to graduate up into marketing leadership positions
  • Why I wrote the first edition of “Email Marketing Rules”
  • What best practices are and how they can help marketers
  • How to align business goals and email marketing goals
  • Having a campaign-centric vs. subscriber-centric approach to email marketing
  • Whether benchmarks are useful or not
  • The importance of managing inactive subscribers
  • The best places to attract high-quality subscribers and where you tend to only be able to attract low-quality subscribers
  • The two things that new email marketers should learn about
  • What to test to make your emails better
  • What are the best email key performance indicators
  • What does the next 6-12 months hold for email marketing

For the full conversation…

>> Listen to the podcast

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