Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing.

During the 51-minute episode, we discuss a wide range of issues, including:

• How I got my start in email marketing
• Why email marketing is a good long-term career, and how it teaches you the skills you need to graduate up into marketing leadership positions
• Why I wrote the first edition of “Email Marketing Rules”
• What best practices are and how they can help marketers
• How to align business goals and email marketing goals
• Having a campaign-centric vs. subscriber-centric approach to email marketing
• Whether benchmarks are useful or not
• The importance of managing inactive subscribers
• The best places to attract high-quality subscribers and where you tend to only be able to attract low-quality subscribers
• The two things that new email marketers should learn about
• What to test to make your emails better
• What are the best email key performance indicators
• What does the next 6-12 months hold for email marketing

For the full conversation…

>> Listen to the podcast