Email Content’s 6 Degrees of Personalization
Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients.
Here are six aspects of your subscribers by which to personalize your emails to them:
- Who They Are
- Who They Care About
- What They Did
- What Others Did in Reaction
- What They Have
- Where They Are.
For all the details and lots of real-world examples…