Email Content’s 6 Degrees of Personalization

Highly personalized Twitter emailEmail content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients.

Here are six aspects of your subscribers by which to personalize your emails to them:

  1. Who They Are
  2. Who They Care About
  3. What They Did
  4. What Others Did in Reaction
  5. What They Have
  6. Where They Are.

For all the details and lots of real-world examples…

>> Read the entire post on the ExactTarget Blog

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