Email Marketing RulesEmail Content’s 6 Degrees of Personalization
Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients.
Here are six aspects of your subscribers by which to personalize your emails to them:
- Who They Are
- Who They Care About
- What They Did
- What Others Did in Reaction
- What They Have
- Where They Are.
For all the details and lots of real-world examples…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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