Email Annotations in the Gmail Promotions Tab: Opportunities and Concerns
Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions tab, or through their latest feature, Email Annotations.
What do Email Annotations do? Let’s break this down: (1) Gmail will display Email Annotations in the place of traditional preview text in the inbox (2) under certain circumstances for emails in Gmail’s Promotional Tab (3) when those emails have had Email Annotations coded into them.
In this post, Oracle Marketing Cloud Consulting’s Nick Cantu, James Wurm, and Heather Goof look at all three elements of that statement in turn, including providing the code that you’d need to add to each of your emails to enable Email Annotations. We’ll also pause and ask the most critical question: Even if I can enable them, should I?