The Last Word on August 2018

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Mossberg: The Disappearing Computer (Recode)

Email Workers Bogged Down With Operational Tasks: Study (MediaPost)

Give Your Email Team the Keys to the Marketing Database (Neverbounce)

The Importance of Email File Size (SparkPost)

2018 Cart Abandonment Inspiration: We have abandonment issues (Curated Email)

The 6 Pillars of Effective Email Acquisition (Trendline Interactive)

Insightful & entertaining tweets

Noteworthy subject lines

ASPCA, 8/3 – Wildfire Update: 300+ Animals Assisted
Tiny Prints, 8/19 – Here’s a sneak peek at our 2018 Holiday Collection
The North Face, 8/19 – Labor Day Starts Now
Nike, 8/3 – Back-to-school essentials
FansEdge, 8/4 – Four Weeks Till College Kickoff…Got The Feels?
Hayneedle, 8/8 – Game on: Up to 35% off homegating gear starts now …
Morton’s, 8/3 – Dine with us during Boston Restaurant Week!
Olive Garden, 8/9 – You get together. We’ll handle the rest.
REI, 8/9 – Spend a Relaxing Night in the Woods with Us
Jetsetter, 8/12 — #UpAllNight: Cities That Never Sleep
Victoria’s Secret, 8/8 – Because AC.
Pier 1 Imports, 8/18 – Hey summer, don’t let our pumpkins hit you on the way out.
REI, 8/19 – REI & Brooks are Giving Back to Scenic Trails
The North Face, 8/2 – Recycled tees that give back…
Ann Taylor, 8/12 – LAST CHANCE: $10 Off A Rotating Wardrobe
ModCloth, 8/19 – Exponential outfit options right this way.
Staples, 8/19 — $10 off is like lunch money in your pocket.
Sony, 8/4 – Meet Your New Assistant | Sony Smart TV with Google Assistant
White House Black Market, 8/26 – Start The Week Off With Confidence
Banana Republic, 8/28 – Working overtime (the clothes, not you).
Horchow, 8/26 – What’s new: Hooker Furniture
Barneys New York, 8/18 – The Top Jewelry Trend for Fall
J.Jill, 8/30 – The Fall Five—essential styles you need now.
Williams Sonoma, 8/12 – 10 Things You Didn’t Know Your KitchenAid Could Do
Jetsetter, 8/19 – Live the “Crazy Rich Asians” Lifestyle at These 7 Real-Life Film Locations
Clinique, 8/30 – Play now for a Superheroes Makeup Kit.

New posts on

ESP RFPs: Improving Your Vendor Selection Process

Email Brand Guidelines: Why You Need Them and What to Put in Them

The Most Inspiring Email Marketing Programs: 30+ Must-Subscribe Brands

The Good News and the Bad News about Email Marketing’s ROI

Really Good Emails Podcast: Email Benchmarks

EEC: The Email Marketing Industry Needs to Think of Itself in Broader Terms

Hard Learned Lessons from Giving 100+ Talks and Webinars

KoMarketing: Email Content Planning is Critical Step for Campaigns

The Last Word on July 2018

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