The Last Word on May 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails (Litmus)

Users Receptive To Social Logins, Marketers Slow To Adopt Them (MediaPost)

Gmail’s message to email marketers: Focus on engagement (Campaign Monitor)

Email deliverability issues hurting consumer interaction (Experian)

Defining Your Key Performance Indicators (MediaPost)

Insightful & entertaining tweets

@jwatton: Laser-like demographic targeting. Question is, how did they know? 😉

@ETswipefile: Which super long email is the #BetterSwipe? A: or B: Repin or Like to vote

@salesforce: Yum! MT @gepeto42 “I typoed @salesforce and realized I should open a Mexican restaurant called Salsaforce.”

Great additions to the Swipe File pinboards

Hipmunk infographic-inspired email sent on 4/15/14 >> View the pin

Litmus email with HTML5 video background sent on 4/17/14 >> View the pin

TripAdvisor review impact email sent in 2/2014 >> View the pin

Modcloth cart abandonment email sent in 5/2014 >> View the pin

Noteworthy subject lines

Chipotle, 5/5 — Graduatering
Vera Bradley, 5/28 — Genius ways to gift the grad …‏
Sony, 5/27 — Gifts at the Head of the Class | Discover Tablets, Speakers + More for Grads‏
Uncommon Goods, 5/28 — Make a Grown Man Cry‏
Brooks Brothers, 5/28 — Visit our Father’s Day Gift Shop‏
ASPCA, 5/7 — No Mom Deserves This
Pier 1 Imports, 5/11 — There’s still time to find Mom’s favorites – and to be hers.
Lenovo, 5/7 — Meet mom’s match.
The Container Store, 5/16 — Pintastic Products and 10% OFF Click & PickUp!
Babies R Us, 5/25 — Top 5 Most-Pinned!‏
MoMA Store, 5/13 — MoMA Design Store Presents Kickstarter
Staples, 5/27 — Rock, paper, scissors – guess which one is $4‏
Threadless, 5/15 — The internet is made of cats!
Godiva Chocolatier, 5/20 — The Weekly Want: Puts Pies to Shame!
Love your outdoor furniture? Keep it looking brand new with these tips!
J.Crew, 5/12 — OK, it’s really, truly, actually sunny out. Sandal shopping’s a go.
J.Crew, 5/4 — Paint your nails. Update your sandals. Try a bandana.
Feeding America, 5/8 — Share the Facts About Senior Hunger

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The Last Word on April 2014

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