8 Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

8 Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement for email marketers. That is requiring marketers to redefine how they select active audiences for campaigns, how they determine inactivity and make suppression decisions, and how they design journey progressions that…

e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

Email engagement is on the up – 7 more trends for 2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…

Dyspatch: The Email Marketing Trends That’ll Dominate 2022

12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022

It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand…

How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar

Priorities for a Mail Privacy Protection World on-demand webinar

Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the…

Litmus: 2021 State of Email Report

Litmus 2021 State of Email Report

If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question:…

Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior

2021 Alchemy Worx Consumer Survey

Alchemy Worx’ latest consumer survey delivers timely insights about consumer purchasing intent this holiday season and the factors that are impacting those purchasing decisions. Those factors include the email and web experiences created by brands, as well as issues like sustainability and inclusivity. In addition to lots of great data, the report…

Webbula: Email Marketing in 5-10 Years

Where do you see email going in the next 5 to 10 years?

As part of their Ask the Experts series of video interviews, Webbula asked: “Where do you see email going in the next 5-10 years?” I was happy to be among eight email experts selected to answer. For my part, I see see AI and machine learning playing a big role in marketers…

Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist

Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…

Email Marketing’s Increasing Role as Third-Party Cookies Disappear

Email Marketing's Increasing Role as Third-Party Cookies Disappear

While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope that brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting…

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to say…