Email Marketing RulesThe Trends Shaping 2026 for Channel Marketers
Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing efforts. Here are 21 changes our experts see ahead for 2026. >> Read the predictions on the Zeta Blog
Stitching Together Email Identities Becomes More Vital after New Gmail Feature
Google is rolling out a new feature allowing users to add up to three additional Gmail addresses to their Google account while keeping access to their existing data and services. For marketers, the change puts even more emphasis on the ability to connect activity across multiple email addresses to a single customer,…
Are We Approaching Peak Email Marketing Frequency?
For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A few years ago, I spoke to a reporter who was convinced that email frequency was absolutely out of…
Inbox Survival Guide
Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. When I got together with Chintan Doshi, Mavlers’ Head of Email & CRM, for their Marketing Insiders Series, that was the focus of our conversation. Over the course of an hour, we talked about: The most…
The Bridge to an Omnichannel Digital Marketing Future
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations. That has meant…
Key Lead Nurturing Campaigns by Industry
Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in the following industries: Financial services Logistics & distribution…
The AI ROI Killer Lurking in Your Architecture: Data Access Charges
Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it. Do you have quality data to drive the AI solution? Do you have the necessary depth of quality data to drive the AI solution? Do you…
Lead Nurture Campaigns Every B2B Brand Needs
Lead nurture campaigns are automated digital marketing flows that are designed to respond to interest by prospects by delivering content that educates, persuades, or otherwise nudges them farther down the funnel and closer to conversion. Because of that goal of movement down the funnel, different nurture campaigns are aligned with different stages…
Why Your AI Solutions May Not Be Working as Expected
Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI failures. >> Read…
Are You Treating Your Digital Marketing Like Advertising?
Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and overseen by the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
