The Last Word on September 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

How Gmail’s unsubscribe button really affects email marketers (Campaign Monitor)

Email marketing innovations – what’s new? (

Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options (MediaPost)

Energize Holiday Emails with Site Search Data (Only Influencers)

Consumers: Emails With Discounts Heavily Influence Purchase Decisions (

Email Trust – OTA Unsub Best Practices Audit (Privacology)

Insightful & entertaining tweets

@chadmumm: Obligatory smartwatch notifications

@rem: HTML emails ftw

@akingkiwi: Yaaarrrr there be an Easter Egg in this @ActionRocket email! Happy talk like a pirate day me hearties

@LorenMcDonald: Email marketers: Try to change preferences, email address & unsubscribe from your own emails  yep, you didn’t realize it was that bad

Great additions to the Swipe File pinboards

Nike acknowledges runner’s milestone to spur purchase >> View the pin

American Apparel celebrates subscribers’ half-birthdays >> View the pin

Starbucks announces new app with clean, S-curve email design >> View the pin

CrashPlan’s email plans for image blocking >> View the pin

Noteworthy subject lines

Ikea, 9/30 — Explore our guide for a guest-ready home‏
Sony, 9/28 — Sony Holiday Catalog: Reserve by 10/4 | Holidays Are Just Around the Corner‏
Hanna Andersson, 9/22 — Ready? NEW arrivals + first look at holiday!
Tiny Prints, 9/14 — Introducing Our 2014 Holiday Collection‏ ‏
Toys “R” Us, 9/14 — It’s Here! Our 2014 Hot Toy List‏
The Shopping Channel, 9/25 — Christmas in September
Sephora, 9/17 — These will go long before the holidays‏
Michaels, 9/30 — Trick Out Your Pumpkin‏
Zulily, 9/6 — Because everybody needs a cape. Superhero costumes, Kidorable Ninja, COCO Jumbo & more
Hanna Andersson, 9/5 — Halloween hannas + NEW sleepwear markdowns!
Babies “R” Us, 9/6 — We’re Your Disney Baby Costume Destination for Halloween
Petco, 9/29 — Shop spooky savings with 20% off our Halloween BOOtique!‏
Home Depot, 9/25 — ☾ BOO! We Dare You to Open! ☾
Lego, 9/25 — Spooky fun is here with these Halloween builds.
MAC Cosmetics, 9/30 — M•A•C Rocky Horror – It’s a Scream! Plus Free Overnight Shipping.‏
Clinique, 9/26 — Chad, help Clinique fight breast cancer.
SkyMall, 9/7 — Happy Grandparents’ Day from SkyMall!
FansEdge, 9/4 — It’s Week  Shop NFL & NCAA Gear
SkyMall, 9/4 — Are You Ready for Football Season?
Barneys New York, 9/26 — Sports Center: Shop Athletic Style for Men‏
Walgreens, 9/21 — Are you ready for flu season? Take the pledge and get the shot.
Banana Republic, 9/26 — 5 things you need for fall.‏
Sears, 9/27 — Before it’s too late! Give your lawn some lovin’ …
Dunkin’ Donuts, 9/4 — Almond Milk is now available in your favorite DD beverages
Gucci, 9/30 — Introducing Gucci Cosmetics‏
West Elm, 9/20 — Wake up. Grab coffee. Shop 10 sales…
Pier 1 Imports, 9/7 — Yes, you deserve this bedroom.
Wayfair, 9/4 — Say hello to your new roommates: Monet and van Gogh
Lululemon, 9/30 — made with frickin’ laser beams‏
Ann Taylor, 9/13 — The Daily Edit. Deal #3 is ____________
Urban Outfitters, 9/5 — ^ Side Zip Hoodies Now ^
Anthropologie, 9/4 — Our top-drawer bottoms.
Neiman Marcus, 9/20 — NEW Stuart Weitzman BYOB #OnlyatNM
Express, 9/27 — It’s all happening on Instagram…
The Container Store, 9/12 — What products do our employees love?
Banana Republic, 9/2 — You’re still wearing white, right?
Kate Spade, 9/23 — coat? check!‏
SkyMall, 9/28 — Jeter’s Final Farewell‏

New posts on

Tweetables from Connections 2014

Email Subscriber Lifecycle Strategies from the Swipe File

Getting Email Out of the Friend Zone

5 New Email Marketing Terms

Acknowledgments & Quotes: Who to Follow and What to Read

Crowd Favorites from the Swipe File: August 2014

The Email Marketing Rules for Measuring Success

August Review & September Preview for the 2014 Email Marketing Holiday Calendar

Q&A with Internet Retailer: My New Book, the Holiday Season, Mobile, and More

Email Marketing Rules (2nd Ed.) Is Now Available!

The Last Word on August 2014

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