The Last Word on September 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

How Gmail’s unsubscribe button really affects email marketers (Campaign Monitor)

Email marketing innovations – what’s new? (

Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options (MediaPost)

Energize Holiday Emails with Site Search Data (Only Influencers)

Consumers: Emails With Discounts Heavily Influence Purchase Decisions (

Email Trust – OTA Unsub Best Practices Audit (Privacology)

Insightful & entertaining tweets

@chadmumm: Obligatory smartwatch notifications

@rem: HTML emails ftw

@akingkiwi: Yaaarrrr there be an Easter Egg in this @ActionRocket email! Happy talk like a pirate day me hearties

@LorenMcDonald: Email marketers: Try to change preferences, email address & unsubscribe from your own emails  yep, you didn’t realize it was that bad

Great additions to the Swipe File pinboards

Nike acknowledges runner’s milestone to spur purchase >> View the pin

American Apparel celebrates subscribers’ half-birthdays >> View the pin

Starbucks announces new app with clean, S-curve email design >> View the pin

CrashPlan’s email plans for image blocking >> View the pin

Noteworthy subject lines

Ikea, 9/30 — Explore our guide for a guest-ready home‏
Sony, 9/28 — Sony Holiday Catalog: Reserve by 10/4 | Holidays Are Just Around the Corner‏
Hanna Andersson, 9/22 — Ready? NEW arrivals + first look at holiday!
Tiny Prints, 9/14 — Introducing Our 2014 Holiday Collection‏ ‏
Toys “R” Us, 9/14 — It’s Here! Our 2014 Hot Toy List‏
The Shopping Channel, 9/25 — Christmas in September
Sephora, 9/17 — These will go long before the holidays‏
Michaels, 9/30 — Trick Out Your Pumpkin‏
Zulily, 9/6 — Because everybody needs a cape. Superhero costumes, Kidorable Ninja, COCO Jumbo & more
Hanna Andersson, 9/5 — Halloween hannas + NEW sleepwear markdowns!
Babies “R” Us, 9/6 — We’re Your Disney Baby Costume Destination for Halloween
Petco, 9/29 — Shop spooky savings with 20% off our Halloween BOOtique!‏
Home Depot, 9/25 — ☾ BOO! We Dare You to Open! ☾
Lego, 9/25 — Spooky fun is here with these Halloween builds.
MAC Cosmetics, 9/30 — M•A•C Rocky Horror – It’s a Scream! Plus Free Overnight Shipping.‏
Clinique, 9/26 — Chad, help Clinique fight breast cancer.
SkyMall, 9/7 — Happy Grandparents’ Day from SkyMall!
FansEdge, 9/4 — It’s Week  Shop NFL & NCAA Gear
SkyMall, 9/4 — Are You Ready for Football Season?
Barneys New York, 9/26 — Sports Center: Shop Athletic Style for Men‏
Walgreens, 9/21 — Are you ready for flu season? Take the pledge and get the shot.
Banana Republic, 9/26 — 5 things you need for fall.‏
Sears, 9/27 — Before it’s too late! Give your lawn some lovin’ …
Dunkin’ Donuts, 9/4 — Almond Milk is now available in your favorite DD beverages
Gucci, 9/30 — Introducing Gucci Cosmetics‏
West Elm, 9/20 — Wake up. Grab coffee. Shop 10 sales…
Pier 1 Imports, 9/7 — Yes, you deserve this bedroom.
Wayfair, 9/4 — Say hello to your new roommates: Monet and van Gogh
Lululemon, 9/30 — made with frickin’ laser beams‏
Ann Taylor, 9/13 — The Daily Edit. Deal #3 is ____________
Urban Outfitters, 9/5 — ^ Side Zip Hoodies Now ^
Anthropologie, 9/4 — Our top-drawer bottoms.
Neiman Marcus, 9/20 — NEW Stuart Weitzman BYOB #OnlyatNM
Express, 9/27 — It’s all happening on Instagram…
The Container Store, 9/12 — What products do our employees love?
Banana Republic, 9/2 — You’re still wearing white, right?
Kate Spade, 9/23 — coat? check!‏
SkyMall, 9/28 — Jeter’s Final Farewell‏

New posts on

Tweetables from Connections 2014

Email Subscriber Lifecycle Strategies from the Swipe File

Getting Email Out of the Friend Zone

5 New Email Marketing Terms

Acknowledgments & Quotes: Who to Follow and What to Read

Crowd Favorites from the Swipe File: August 2014

The Email Marketing Rules for Measuring Success

August Review & September Preview for the 2014 Email Marketing Holiday Calendar

Q&A with Internet Retailer: My New Book, the Holiday Season, Mobile, and More

Email Marketing Rules (2nd Ed.) Is Now Available!

The Last Word on August 2014

Comments are closed.


Get every new post delivered to your Inbox

Join other followers