Email Marketing RulesThe Last Word on August 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Power of Default: Why Doing Nothing Still Gets Results — and When It Crosses the Line (Kath Pay) Psychology-Powered Email Marketing (Rob Voase) Intelligence at Scale: Data…
The Last Word on July 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports How the Attention Economy Is Devouring Gen Z — and the Rest of Us (The New York Times)(gift article) Q2 2025 Email Patterns, Trends, and Outliers (Really Good…
The Last Word on June 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Toughest Love Letter Ever to Marketing Leaders (CMSWire) The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth (McKinsey & Co.) AI Is Making a Major Impact on…
The Last Word on May 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The 7 Stages of AI Proficiency (Andy Crestodina) How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs) I’m a LinkedIn Executive. I See the Bottom Rung of the Career…
The Last Word on March & April 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Strengthening Email Ecosystem: Outlook’s New Requirements for High‐Volume Senders (Microsoft Defender for Office 365 Blog) Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer…
The Last Word on February 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Push And Pull Of Privacy: Brands Are Walking An Ethical Tightrope (MediaPost) Why Smart Marketers Should Front-Load Spending in 2025 (MarTech) Elon Musk email to X staff: ‘we’re…
The Last Word on January 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports What’s In, What’s Out in 2025 (Total Annarchy by Ann Handley) The FCC Update Signals a New Era for Digital Marketers and Lead Generators (Forbes) Year in Email 2024:…
The Last Word on December 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Elon Musk Xmail Teaser Poses New Threat For Billions Of Gmail Users (Forbes) 8 Email Marketing Trends to Watch in 2025 (Mailjet) New Research: We Analyzed 332 Million Queries…
The Last Word on November 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Apple AI Notification Summaries Exist; Rarely Useful, Often Hilarious (The Verge) Google May Soon Let You Create Email Aliases in an Effort to Fight Spam (Android Authority) What DMARC…
The Last Word on October 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Email Reigns: It’s The Most Popular Channel Worldwide (MediaPost) SEO in the AI Era: 3 Ways to Adapt (and get AI to mention your brand) (Andy Crestodina) Connecting for…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
