The Last Word on July 2019

Posted by Chad S. White on August 5, 2019

Must-read articles, posts & reports

British Airways faces record £183m fine for data breach (BBC)

Cultivate Lasting Customer Relationships Through Loyalty Programs (CMS Wire)

Tinder Inspired Interactive Email: Interview With Penguin Random House (Email on Acid)

Email Marketers are Currently Crushing it (Rockstar CMO)

Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category (Marketing Profs)

Insightful & entertaining tweets

Everyone should be able to read your email, no matter their permanent, temporary, or situational disability. #litmuslive #emaildesign #emailmarketing #ADA pic.twitter.com/KyQhSZzzNJ

— Lauren Sinnott (@LSinnottHCB) July 31, 2019

A3: It’s such a bummer when brands use From Name tricks to confuse subscribers into opening. It can harm credibility. There are instances where it makes sense to use a person’s name in the From, but fooling folks into engagement can harm credibility and brand sentiment. #EOAChat https://t.co/2kDeTnOhls

— Jen Capstraw (@jencapstraw) July 9, 2019

When you open a Google doc and the only other person in the doc is… you from another tab. pic.twitter.com/TYnrXinrky

— Cap Watkins (@cap) July 11, 2019

Nice try, @gmail 🙄 pic.twitter.com/fue7WPE0rX

— Harry Roberts (@csswizardry) July 15, 2019

Noteworthy subject lines

Express, 7/31 – Hit PAUSE on your show – EVERYTHING is 30% off online
Best Buy Weekly Ad, 7/21 – OMG. It’s an e-mail from Best Buy – Apple offers are here for this week!
Bed Bath & Beyond, 7/13 – Please open for summer’s BLACK FRIDAY! We’re giving you this $180 off deal and a 20% or $20 off coupon.
Fossil, 7/5 – Cue the Celebratory Music!
J.Crew, 7/5 – Hold on to your hot dog buns: Shop 40% off full-price styles!
West Elm, 7/5 – HBD America! THIS awesome deal ends TONIGHT in stores + online!
Harley-Davidson, 7/5 — *** Forever Riding Free ***
Zales, 7/5 – Open for Black Friday In July Savings
Banana Republic, 7/12 – T.G.I. 40% OFF
VS PINK, 7/30 – This PINK FRIDAY will be CRAZY! 🤯 SEE WHAT’S ON SALE!
Saks Fifth Avenue, 7/20 – The subtle way to do scent this summer
Staples, 7/21 – Style + savings: 20% off school supplies when you buy a backpack.
Hobby Lobby, 7/15 – Fall is what you make it™
Wegmans Meals 2GO, 7/20 – Weekends Are Meant for Less Work
Neiman Marcus, 7/20 – 25 free samples & metallic clutch when you shop beauty
Gap, 7/10 – Our latest collabs just dropped
T.J.Maxx, 7/22 – Made in Italy. Unbelievable prices.
Patagonia, 7/12 – Recycled T-shirts that save resources
Petco Foundation, 7/5 – Save Lives with a Click!
Subway, 7/31 – Our app does it all
VS PINK, 7/31 – Our Crush Of The Week is 🍑 approved!
Lane Bryant, 7/31 – A little ooh-la-la for your lingerie drawer
Epicurious, 7/3 – 11 things you should know before you throw that 4th of July BBQ
Banana Republic, 7/3 – Introducing: BR STYLE ITINERARY ISSUE #1
Walmart, 7/6 – Achieve backyard bliss this summer
Express, 7/12—A cheat sheet to finding your perfect rise