When Good Enough Shouldn’t Be: Optimizing Automated Emails
Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance.
One of the biggest opportunities is around optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day after day. They include cart abandonment, browse abandonment, and post-purchase cross-sell emails, amongst others.
Automated emails have been unfortunately lauded as “set it and forget it” emails. If you’ve consciously or unconsciously embraced that approach, then you’re settling for slowly diminishing returns and possibly deteriorating customer experiences.
These are living emails, and as such require ongoing attention to ensure that they’re healthy and thriving. With that in mind…