Email Marketing Rules#Webinar: Join Me for “Designed for Success” at CloudIQ Summit on 5/28
Once your cart abandonment email program is up and running, it can be easy to ‘set it and forget it,’ letting optimization strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high. In our CloudIQ Summit session, “Designed for…
Build Smarter Emails with These 5 Blueprints
Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…
6 Retail Email Marketing Priorities for 2015
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…
Infographic: Shopping Cart Abandonment Email Trends
During Cyber Week, one of the most important shopping weeks of the year, the Salesforce Marketing Cloud clicked through the promotional emails of more than 90 major online retailers and we filled our shopping baskets with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session….
10 Experts on How to Use Email Marketing for Events
Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to ensure that your event is packed, Zettasphere Founder Tim Watson asked me and eight other email marketing experts to share our No. 1 tip for promoting a webinar or paid physical…
The New Litmus Test for a Great Email Marketing Program
I used to say the hallmark of a great email marketing program was that they have a robust A/B testing program. It’s not just because I consider A/B testing a key optimization tool and a vital part of “listening” to subscribers, but because if a brand is taking the time to follow…
Quick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…
Email Marketing in 2015: What’s In and What’s Out
I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast “One size fits all” static emails Standard subject lines WHAT’S IN Predictive analytics Responsive design Subject lines with #hashtags Real-time…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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