The Last Word on November 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Could a Company See a 15 Percent Drop in Stock Value Due to Email? (ClickZ)

What Do You Mean, ‘Email Marketers Need Not Apply’? (MediaPost)

Insightful & entertaining tweets

@lvojvodich: Engaged customers = 23% revenue premium @KeithBlock quotes Gallup poll at #SalesforceTour

@mickc_pro: Looks like Yahoo Mail is still suffering from a disruption of service:

@SimmsJenkins: Email rules for offers via @lance

Great additions to the Swipe File pinboards

eBags includes shopping cart information in broadcast emails >> View the pin

Blue Nile reaches out to gay couples in wake of Supreme Court decision >> View the pin

Noteworthy subject lines

Monterey Bay Aquarium, 11/25 — Black Friday. Cyber Monday. Be part of a new tradition: #GivingTuesday
Walmart, 11/29 — Cyber Week STARTS NOW – up to 50% off + Free Shipping
Toys “R” Us, 11/29 — Mega Cyber Week Sale Starts Today!
Petco, 11/29 — Cyber Savings from sun ↑ to sun ↓
Sears, 11/29 — You’ve been removed ☒ from the Naughty List! See Santa’s Top 100 Gifts.
Moosejaw, 11/26 — Do you want a Free [̲̅$̲̅(̲̅100)̲̅$̲̅]?
Kate Spade, 11/28 — why wait in line? up to 75% off is happening now
Target, 11/27 — Doors open at 6pm. Happy Black Friday!
Toys “R” Us, 11/27 — On Your Mark, Get Set…SAVE! Stores Open at 5pm
Express, 11/27 — 50% off + free shipping! You don’t even have to leave the couch
Pier 1 Imports, 11/27 — Rise & Shine, then shop. Stores open Friday morning.
J.Crew, 11/27 — Turkey, then gifts. Sound like a plan?
Hayneedle, 11/27 — Shop first, then eat: Last chance for 10% off sale …
Epicurious, 11/26 — How to Cook Thanksgiving in 2 Hours, Plus What to Do with All Your Leftovers
Boston Market, 11/20 — $9.99 per person – create your own Hot Thanksgiving Buffet
West Elm, 11/20 — 20% off Thanksgiving must-haves + free shipping!
Target, 11/20 — Deals for Thanksgiving readiness.
Walmart, 11/16 — Conquer Black Friday — plan today!
Lowe’s, 11/4 — BREAKING: Black Friday Leak From Lowe’s‏, 11/21 — Black Friday Sneak Peek…6 HOURS ONLY!
Michaels, 11/4 — Easy Holiday Projects Under $10
The Container Store, 11/20 — Top Pinned Stocking Stuffers!
Clinique, 11/20 — #MakeSomeoneHappy
Saks Fifth Avenue, 11/25 — In a season of selfies, stay picture-perfect
Express, 11/5 — Our favorite holiday dresses‏
Chico’s, 11/4 — Brilliant Holiday Party Looks (and 50% Off Inside)
Garnet Hill, 11/3 — It’s beginning to look a lot like…
Michaels, 11/2 — Tree Event: 100% Merry, 50% off
Aeropostale, 11/2 — 50% Off Your Early Holiday Haul
Lands’ End, 11/22 — Someone forgot to tell winter it’s still fall – 40% off outerwear!
J.Crew, 11/16 — Whoa. It got cold out.
J.Crew, 11/2 — Think outside the cubicle
Anthropologie, 11/4 — A denim pas de deux + free shipping.
Ann Taylor, 11/4 — So Good It May Go Viral…#TUESDAYSHOESDAY‏
Levi’s, 11/2 — Turn back your clock (+ don’t miss our Friends & Family Event!)

New posts on

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The Last Word for October 2014

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