Infographic: Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday

The Thanksgiving Holiday Weekend includes some of the busiest email marketing days of the year, including top email day Cyber Monday, famed Black Friday, and the up-and-comer Thanksgiving Day. However, consumers behave differently on each of these days, which means retailers have to use different approaches on each day. Based on our…

More Insights on Birthday Email Programs

Our Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands: A lack of follow-up on birthday email offers….

Infographic: Happy Birthday, Dear Subscriber

Have you ever gotten an unexpected birthday gift? Feels great, right? And you probably ended up giving more time and attention to the gift-giver as a result. That’s the opportunity that triggered birthday emails offer. It’s a winning tactic that generates an outsized return on investment. ExactTarget research involving more than 180…

Turn Challenges into Opportunities with Retail Touchpoints Optimized

Retailers face distinctive challenges throughout the customer lifecycle, but with every challenge comes an opportunity. Start using your marketing challenges to your brand’s advantage and break through the noise and clutter. In Retail Touchpoints Optimized, we’ve broken down the retail customer’s lifecycle into five touchpoints—acquisition, onboarding, promotion, abandonment, and post-purchase—and explained cross-channel…

Watch “The 5 Design Trends behind ‘The Best of the Email Swipe File'” Webinar

If you missed the webinar that Andrea Smith and I did yesterday on “The 5 Design Trends behind ‘The Best of the Email Swipe File,’” the slides (with notes) and a recording of the 45-minute webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >>…

The Long and Short of Progressive Profiling

Data is the fuel for all targeted and tailored messaging. Getting good information is the tricky part. The best sources of intel comes directly from your subscribers. Much can be inferred by your subscribers’ purchases, browsing and other interactions with your brand, but there’s also value in asking your subscribers directly about…

Watch ‘The Good, the Bad, and the Best’ Webinar

If you missed my webinar, “The Good, the Bad, and the Best: Practices for a Post-Wild West Email Marketing World” earlier this week, the slides (with notes) and a recording of the hour-long webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >> Adopting email…

The Higher Bar for Browse Abandonment Emails

Because of their high ROI, cart abandonment emails are growing in popularity, although only 20% of retailers are using them, according to recent research. Adoption is even lower for browse abandonment emails, which are emails that are triggered in response to a subscriber browsing your website but not purchasing anything. However, that…

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