The Last Word on March & April 2025

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
Strengthening Email Ecosystem: Outlook’s New Requirements for High‐Volume Senders (Microsoft Defender for Office 365 Blog)
Segmentation Isn’t Just Strategy—It’s Empathy (Only Influencers)
The Tariff Theater: Commerce’s New Dark Pattern (Future Commerce)
OpenAI Is Building a Social Network (The Verge)
Into the Inbox: Email Statistics Report for 2025 (ZeroBounce)
20 Design Psychology Principles Every UX/UI Designer Should Know (Bootcamp)
Getting Email And Revenue On One Page: The Metrics Are Not Always Easy (MediaPost)
AI Won’t Replace These Skills: What Makes Email Marketers Irreplaceable? (Only Influencers)
Advertisers Urge GOP To Support Opt-Out Privacy Law (MediaPost)
Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing (Bain & Co.)
Insightful & entertaining social posts
When is the last time you checked your unsubscribe link(s) ? pic.twitter.com/i1OE2DsspN
— Keith Kouzmanoff (@emailmp) March 11, 2025
As bad as Apple Intelligence is, if they released a built-in agent that automatically hit “Delete & Junk” for every political text I get, all would be forgiven.
— Paul Roetzer (@paulroetzer) March 9, 2025
Noteworthy subject lines
Guitar Center, 4/23 – Lock in up to 30% off before tariffs hit
Michaels, 4/22 – Design an on-trend tumbler for a lot less. ☀️ 🥤
Goldbelly, 3/10 – ☘️🌈 Eat Me, I’m Irish! ☘️🌈
Macy’s, 4/26 – The best Mother’s Day gifts for every budget 🌸
Eddie Bauer, 4/17 – Gifts For Here 🌼🎁🌷🛍️
Neiman Marcus, 4/28 – Make this Mother’s Day extra sparkly
Uncommon Goods, 4/12 – Don’t forget to check out our Mother’s Day gift guide 👀
Priceline, 4/17 – Your app savings + Momcation mode now loading!
Huckberry, 4/6 – Wedding Season Mode: Activated
Adidas, 3/21 – WHERE STARS MEET ⚽🇺🇸
Diesel, 4/22 – Festival Looks Celebs Can’t Stop Wearing
Williams Sonoma, 4/28 – Host the ultimate derby day with cocktails & more 🐎🍹
Airbirds, 4/3 – Spring Days Require Airy Shoes 🌳
Everlane, 4/14 – New Styles for Spring
CHANEL, 3/14 – The CHANEL Spring-Summer 2025 Ready-to-Wear Collection
Duluth Trading, 3/25 – Nor’Wester Collection Tames Spring Spray
Neiman Marcus, 3/1 – Great Pairings: raffia bucket bags + sandals
Chubbies, 4/7 – Say goodbye to sunburns FOREVER
Adidas, 4/3 – Don’t Be a Fan later – adidas x Overtime collection
Gap, 3/22 – The Peter Rabbit Collection
Williams Sonoma, 4/26 – The spiral mixer your dough’s been waiting for
West Elm, 4/23 – Your home office transformation
Neiman Marcus, 3/29 – A fitted Balmain gown in pale pink
VS PINK, 3/21 – $25 Tees with Over 3,100 5-⭐ Reviews
VS PINK, 3/26 – “Where’d You Get That Dress?” -Everyone
Franky @ Tumblr, 4/30 – Let’s read a silly marketing email with mama
BARK, 3/21 – No Narcs Allowed In This Email 🌿
Macy’s, 4/23 – 15% off beauty EARLY ACCESS, in the app only
Fanatics.com, 3/21 – Score 30% Off When You Check out with Paze!
New posts on EmailMarketingRules.com
Subject Line Writing: 6 Trends that Are Driving Strategy Changes
The Unintended Consequences of Inbox Providers Ignoring Email Marketers
AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity
Critical Apple Mail Changes & When They’ll Impact Marketers
Inbox Tabs Become Standard: What Marketers Need to Know
Email Marketing Trends for 2025: Proven Essentials
Is This the Beginning of the End of Big Social Media?
Can No-Code Emails Be Accessible?
The Last Word on February 2025