The Last Word on June and July 2015

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

This is how you make your emails Apple Siri-proof (Email Audience)

Punched card coding – Javascript functionality with CSS – Mark Robbins / Front-Trends 2015 (RebelMail)

How the Top 500 Internet Retailers Collect Email Sign-ups (250ok)

How Email Engagement Compares to Social Engagement (Marketing Tech Blog)

Cart Abandonment Incentives: More Hindrance than Help? (Relevance)

Mind the Marketing Gap (Oracle)

Everything You Need to Know About Gmail’s New Postmaster Tools (Return Path)

Typographic patterns in email (StyleCampaign)

Fastest Way to Lose Customers (KISSmetrics)

Yes, Virginia, there is list churn (Word to the Wise)

Insightful & entertaining tweets

@iamelliot: Blimey. “People don’t buy on mobile so it’s not important” is still apparently a thing in 2015. You keep telling yourself that.

@listrak: Any holiday theme created for your website should carry over into your messages across the board. #ShineBrighter

@joelbook: By 2018, Gartner predicts that organizations that excel in personalization will outsell companies that don’t by 20%.

@iamelliot: Just got an email from Google that looks better on iPhone than in Gmail.

Noteworthy subject lines

Under Armour, 7/4 — Honor Our Heroes This 4th
Saks Fifth Avenue, 7/4 — Saks Celebrates American Designers
Petco, 7/23 — EARLY ACCESS: Black. Friday. In. July., 7/30 — 25% off sitewide – Christmas in July Sale ends today!
eBags, 6/1 — 2 Reasons to Celebrate: Dads & Grads Double Deal
Uncommon Goods, 6/2 — Father’s Day Finds For Great Guys.
Brooks Brothers, 6/2 — Need a gift? The Pop Shop is open.
Golfsmith, 6/5 — Top 5 Gifts for Dad!
Boston Market, 6/4 — Too Good to be a Nugget‏
Subway, 6/2 — The Meal of Approval
Dunkin’ Donuts, 6/10 — Celebrate National Iced Tea Day!
Dunkin’ Donuts, 6/5 — Free Donut on #NationalDonutDay – Today (June 5)
Discovery Store, 7/9 — Cheers to Shark Week! The Most Wonderful Week of the Year
Applebee’s, 7/29 — Chad, Celebrate Nat’l Chicken Wing Day with 1/2 Price Apps!
Anthropologie, 6/21 — Hearted: your Instagrams + our TAG SALE.
IKEA, 7/29 — Sign up for the new 2016 IKEA Catalog!
ThinkGeek, 7/9 — ThinkGeek yells “CONNNNNNNNN!”
Express, 7/29 — The Girlfriend Jean vs. the Boyfriend Jean
Vera Bradley, 6/2 — Meet us here for lunch …, 6/2 — A to Zzzzz. Save on Everything You Need for a Better Bedroom (And Sleep!)
Clinique, 6/2 — You’ll be glowing—without the sun. 3 FREE minis with purchase.
Ann Taylor, 6/3 — Up For Promotion: 30% Off Suits
Vera Bradley, 6/8 — How long have you been friends?
Lululemon, 6/2 — more fun than skinny dipping
Gilt, 7/11 — Parsol: Go-to shades for stylish badasses
Crate & Barrel, 7/11 — Pull up a seat. They’re just $99.95 each., 7/14 — 2+2 = Up to 50% off Everything for Back to School
Zulily, 7/16 — Made you look…Sesame Street Collection and more
Express, 7/16 — Hey girl, let us ask you a question…
eBags, 7/23 — 100% Awesome, ??$ Off
American Red Cross, 7/31 — H2 Oh no! 5 Water Safety Questions
Zulily, 7/9 — Buying a new dress > Work
Brooks Brothers, 6/1 — Stop scrolling. Start saving on clearance.
REI, 7/16 — Copy, Paste & Save, 6/5 — Open This or We’ll Tell Your Father
Applebee’s, 6/22 — Chad, The boldest email you’ll open today.

New posts on

5 Reasons External Email Benchmarks Are Less Useful Than You Think

The Hierarchy of Subscriber Needs: Are You Satisfying All 4?

Infographic: 2015 Mobile-Friendly Email & Landing Page Trends

Tactics Used by the Top 1% of Viral Emails

5 Secrets to Getting Subscribers to Forward Your Emails

Shopping Cart Abandonment Gamesmanship

8 Keys to Making Your Emails Go Viral

The Dangers of Not Regularly Reviewing Your Triggered Emails

The Viral Email Report: How to Make Your Emails Go Viral

The Last Word on May 2015

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