Tactics Used by the Top 1% of Viral Emails
“One of the key drivers of sharing is social capital. Sharing something of interest to our network is a way of showing that we’re in the know. It is a means to build our professional, cultural or social standing among our circles,” said Alfred Hermida, Associate Professor at the Graduate School of Journalism at the University of British Columbia and author of Tell Everyone: Why We Share and Why It Matters.
In this article, MarketingSherpa applies Prof. Hermida’s experiences to the findings of our Viral Email report, in addition to bringing their own sharp analysis of the research to bear. They ultimately distilled the report into four takeaways for creating viral emails:
Tip #1. Help your customers share their passions
Tip #2. Plan remarkable experiences in your email marketing calendar
Tip #3. Respect your subscribers and give them a functional experience
Tip #4. Measure success