Replay of ‘The 5 Trends behind the 2014 Best of the Email Swipe File’ #Webinar Available
In our “5 Trends behind the 2014 Best of the Email Swipe File” webinar last week, Andrea Smith and I discussed the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File.
We shared research and plenty of real-world examples and discussed how savvy marketers are tapping into the power of these five trends, which are: (1) a growing need to personalize content, (2) a greater sophistication for triggered messages, (3) rendering that’s optimized for the platform, situation, person, and time of open, (4) a unique voice that’s more helpful than promotional, and (5) a continued evolution of the fundamentals.
If you missed this 60-minute webinar, you can now watch the replay here:
And if you’re just interested in flipping through the slide deck, that’s available here:
We only covered a small portion of the content included in the 2014 Best of the Email Swipe File, so we hope you’ll explore all that it has to offer.