December Review & January Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends.
For December, we predicted that major retailers would send their active subscribers 28 promotional emails. That prediction turned out to be just a smidge high, as our panel of more than 100 major retailers sent their subscribers 27.4 promotional emails on average last month.
In January, we’re expecting retailers to send their active subscribers around 19 promotional emails each. Holiday messaging falls off quickly in January, with a few of the common themes being holiday storage, gift card redemption, accessory buying for popular gifts, and Christmas clearance.