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Chad S. White

Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.

Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing

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The 4th Edition of Email Marketing Rules is now available
Topics

Industry Perspective

The Law

Transactional Emails

Permission

Email Metrics & Program Success

Deliverability & Sender Reputation

List Building & Profiling

Welcome Emails & Onboarding

Subject Lines & Envelope Content

Email Design & Body Content

Seasonality

Targeting & Automation

Inactivity Management

Landing Pages

Omnichannel Orchestration

Loyalty Programs

Workflows & Quality Assurance

Content Planning

Email Service Providers

Corrections & Apology Emails

Unsubscribe Process

Testing & Optimization

The Last Word

Features

Third Quarter 2024 Holiday Marketing Quarterly

Second Quarter 2024 Holiday Marketing Quarterly

Unlocking the Benefits of a Customer Data Platform

The Biggest Shifts in Email Marketing Trends for 2024

First Quarter 2024 Holiday Marketing Quarterly

2024 Content Calendar Assistant

Fourth Quarter 2023 Holiday Marketing Quarterly

The Most Critical Email Deliverability Questions

Interactive

12 Trends a-Trending: What to Plan for This Holiday Season

10 Years of Email Marketing Rules: What's Changed & What's Next

How & Why to Evolve Your Loyalty Program

Creating & Maintaining Effective Automated Campaigns

Loyalty: KPIs that Go Beyond the Transaction

Segmentation & Personalization Ideas Checklist

Email Marketing in Flux on-demand webinar

Content Planning: Advice from Oracle’s Global Digital Marketing Agency

The Definitive Guide to Adapting to Mail Privacy Protection

Mobile Marketing: Leveraging the Latest Trends

How to Transform Your Customer Experience with a CDP

Priorities for a Mail Privacy Protection World

Apple's Hide My Email on-demand webinar

Audience Acquisition Source Ideas to Explore

Apple's Mail Privacy Protection on-demand webinar

Website Optimization Ideas

Automated Campaign Ideas to Explore: An Oracle Consulting Checklist

Modular Email Architecture on-demand webinar

Email

The Email Subscriber Lifecycle

The Hierarchy of Subscriber Needs

The Questions to Ask Instead: Email Marketing ROI webinar

The Questions to Ask Instead: Email Frequency & List Growth

The Questions to Ask Instead: Email Performance Measurement

Understanding Email Deliverability on-demand webinar

The Future...Delayed

You Can't Fix What Yo uCan't See webinar

Archives
What I’m Saying on Twitter