5 A/B Testing Pitfalls Marketers Often Fall Into

5 A/B Testing Pitfalls Marketers Often Fall Into

A/B testing allows marketers to determine whether their audience prefers version A of something or version B, and thankfully, it’s easy to do. However, it seems so easy that marketers sometimes don’t realize they’ve invalidated their results, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth…

Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist

Q4 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

Keep Optimizing Podcast - Chad White

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why…

Prepare for the Holiday Season by Experimenting & Testing Now

Prepare for the Holiday Season by Experimenting and Testing Now

The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes…

Email Marketing Trends for 2020: Competitive Differentiators

Email Marketing Trends for 2020: Competitive Differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…

Email Marketing Trends for 2020: Unproven Opportunities

Email Marketing Trends for 2020: Unproven Opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…

A/B Testing: Where Marketers Go Wrong

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst…

Smart Insights: 2020 Email Marketing Trends

Smart Insights - 2020 Email Marketing Trends

2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email…

When Good Enough Shouldn’t Be: Optimizing Automated Emails

When Good Enough Shouldn't Be - Optimizing Automated Emails

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities is around…

Our Favorite Talks from the Litmus Live 2018 Season

Litmus Picks Our Favorite Talks at Litmus Live 2018

Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…

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