The Last Word on May 2018

Posted by Chad S. White on June 6, 2018

Must-read articles, posts & reports

After GDPR, here come the Unintended Consequences (MarTech Today)

Browse abandonment email test results (ZettaSphere)

Privacy Commissioner issues new guidance to help address consent challenges in the digital age (Office of the Privacy Commissioner of Canada)

The New Rules of Email Subscriber Acquisition (Only Influencers)

Should big tech companies like Facebook be broken up? (Recode)

Insightful & entertaining tweets

I love receiving privacy policy updates for brands I have no past relationships with, sent to email addresses given to a different company. If there ever was a clue you’re doing it wrong this is it. #GDPRcompliance #CASL

— Matthew Vernhout (@EmailKarma) May 24, 2018

pic.twitter.com/8JQ4aCbMr1

— Thomas Fuchs 🦕 (@thomasfuchs) May 9, 2018

My mum is leaving it awfully close to the GDPR deadline to ask if I want to opt in to receive her emails, calls and texts.

— Sharon O’Dea (@sharonodea) May 15, 2018

Noteworthy subject lines

GoDaddy, 5/3 — It’s World Password Day. Fire up a fresh one.
Ann Taylor, 5/1 – Mother’s Day Is May 13th
Vera Bradley, 5/2 – See what the stork brought: Mother’s Day gifts for the new mom!
Saks Fifth Avenue, 5/1 – The gift of fab: perfect presents for her
UncommonGoods, 5/7 – 25 Ways to Thank Mom
Hayneedle, 5/13 – Mothers, we appreciate you.
ModCloth, 5/4 – The feline awakens
Lego Shop, 5/4 – May the 4th starts… NOW!
Applebee’s, 5/5 – Two Neighborhood Drinks for Cinco!
HP, 5/13 – It’s celebration season!
Godiva Chocolatier, 5/18 – Diplomas don’t happen without them
Chili’s, 5/27 – Celebrate National Burger Day with the Burger Experts.
Home Depot, 5/28 – Honoring the Fallen. Serving Their Families.
American Red Cross, 5/31 – Help us honor America’s heroes
FansEdge, 5/31 — $TBT Fathers Day Retro Gear. Gift Him Memories.
Barneys New York, 5/2 – Here Comes the Sun (And New Arrivals)
Anthropologie, 5/17 – Oh how we’ve missed you, shorts.
Banana Republic, 5/20 – Tailored athleisure? Game changer.
Victoria’s Secret, 5/31 – Because Summer layers are totally a thing.
Target, 5/5 – Patio: Open & score a promo code for EXTRA savings on SALE stuff.
Target, 5/12 – Want a Pinterest-worthy patio for less? Up to 25% off + 10% off
Pier 1 Imports, 5/31 – Drinks by the pool or dinner on the patio?
Miracle-Gro, 5/31 – Flea, Tick & Mosquito-Related Illnesses Rising, CDC Reports
Kate Spade, 5/12 – ready for the beach?
Saks Fifth Avenue, 5/14 – Summer weddings decoded
Hayneedle, 5/16 – Room to grow: Try vertical gardening!
Epicurious, 5/5 – The best canned tuna is…
Hayneedle, 5/18 – Giveaway + This Old House’s Charleston Home Renovation.
Jetsetter, 5/20 – 11 Places to See Before It’s Too Late
ModCloth, 5/14 – Your recently restocked faves come in every shade.
Michaels Weddings, 5/20 – Introducing michaelsweddings.com: Your New DIY Wedding Headquarters