Email Marketing RulesLitmus Live: Omnichannel Subscribers + Email Accessibility Mistakes
If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube. Those include my session on managing omnichannel subscribers better, and a session on email accessibility mistakes by my colleague Tylor Loposser and former colleague Lauren Castady. >> Watch ‘Omnichannel Subscriber’ session >> Watch ‘Email Accessibility…
Don’t Discount These Four Trends Driving Innovation in Restaurant & Hospitality
After years of margin pressure and unpredictable demand, restaurant and hospitality brands are finding smarter ways to grow. The next wave of innovation is not about bigger discounts. It is about relevance. In 2026, data, AI, and loyalty will converge to create truly individualized guest experiences that drive measurable business impact. The…
Are We Approaching Peak Email Marketing Frequency?
For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A few years ago, I spoke to a reporter who was convinced that email frequency was absolutely out of…
Inbox Survival Guide
Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. When I got together with Chintan Doshi, Mavlers’ Head of Email & CRM, for their Marketing Insiders Series, that was the focus of our conversation. Over the course of an hour, we talked about: The most…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Brands are increasingly building out their SMS and mobile push messaging audiences to supplement their well-established email marketing programs. However, as these audiences grow, it becomes more important to have a clear digital channel strategy that leverages each channel optimally. Devising an effective cross-channel messaging strategy starts by understanding the strengths and…
Digital Marketing Domination podcast: Optimizing Email Campaigns
What’s a good open rate? A good click rate? What metrics should businesses be focusing on? And how can they increase them? I join Digital Marketing Domination podcast host Jamil Zabaneh to talk about how businesses can optimize their email marketing results, and much more. Here’s a rundown of our conversation during…
Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure…
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success. For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or…
Email Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
