The Last Word on May 2017

Posted by Chad S. White on June 1, 2017

Must-read articles, posts & reports

The Halo Effect: Marketers Stuck In Last-Click Attribution (MediaPost)

The New Age Of Infinite Media And What It Means For Marketing (Forbes)

Using the Customer Journey to Help You Achieve Sales Success (Pipedrive)

Email code easter eggs (Kurated Email Design)

3 Types of Email Preference Centers (SendGrid)

Stop Shaming Your Users for Micro Conversions (Nielsen Norman Group)

The rise of the chief marketing technologist (IBM Think Marketing)

9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) (Sleeknote)

Insightful & entertaining tweets

BIG DAY #eec2017 pic.twitter.com/W9oNTtHQtS

— Alessandra Souers (@asouers) May 1, 2017

The State of Email Marketing 2017 [Infographic] https://t.co/irRX5fjn2W pic.twitter.com/w90T67Txxw

— Dr Dave Chaffey (@DaveChaffey) May 5, 2017

Future jobs for marketers: fixing AI mistakes & adding the human element. Must use left & right sides of the brain. @LorenMcDonald #DSATL

— Amanda Wemette (@AmandaWemette) May 23, 2017

Noteworthy subject lines

ToysRUs & BabiesRUs ,5/14 – Mom?Mom!Moooommmm…
AutoAnything, 5/7 – Who Says All Moms Want Flowers?
SeaWorld Orlando, 5/13 – Quiz Time: What type of mother are you?
Under Armour, 5/8 – Forgot Something? Like…Mother’s Day?
Bonobos, 5/7 – Put mom’s good genes to use.
Barneys New York, 5/11 – Celebrate Mother’s Day Like a Supermodel with Christy Turlington
Vera Bradley, 5/22 – Brooke Webb of KBStyled reveals her favorite gifts for grads!
Under Armour, 5/15 – UA Stars & Stripes Collection—Pride Meets Performance
Sesame Place, 5/1 — THIS WEEKEND: Elmo is wondering about MAGIC!
Walmart, 5/26 – You go, grill!
UncommonGoods, 5/30 – Three Words: National. Doughnut. Day.
Anthropologie, 5/22 – Another reason to join AnthroPerks? FREE SHIPPING.
The North Face, 5/9 – Our weatherproof travel jacket packs flat in four folds.
J.Crew, 5/10 – The dress to wear @work right now
Ann Taylor, 5/30 – Dresses For Every R.S.V.P.
ModCloth, 5/30 – Sun, sand, & smiles. What’s missing?
J.Crew, 5/15 – This sold-out one-piece swimsuit is back – get in there
Sony Electronics, 5/7 – Nearly 100,000 View In This Email Alone
Pier 1 Imports, 5/12 – As seen in Woman’s Day.
ASPCA, 5/26 – Meet the ASPCA 2018 Calendar Cover Star
Threadless, 5/22 – I literally can knot.
Victoria’s Secret, 5/30 – Knotty by nature
Nike, 5/22 – Free Hugs on Every Run
Moosejaw, 5/9 – My Mean Boss wants you to save up to 25% off.
ToysRUs, 5/7 – Know Who Else Sells These Toys? Neither Do We.
RH, 5/15 – The Milo Baughman #3426 Chair. Watch the Film “The Master of Modern.”
Victoria’s Secret PINK, 5/20 – Weekend uniform inspo, inside —>
Carnival Cruise Line, 5/7 – Don’t Delete! You’re Invited To Cruise On The Vacation You Need
Lands’ End, 5/22 – R.E.S.P.E.C.TEE + 30% off ends today
Chipotle, 5/8 – Lollapolooza+LifeIsBeautiful+AustinCityLimits = TRIFESTA VIP Giveaway
Ikea, 5/26 – Bold patterns for all – AVSIKTLIG!
West Elm, 5/14 – Make your weekend 10000x better (Up to 30% off!)